Department of Tourism Secretary Christina Garcia Frasco Media Interview for “Love The Philippines!” (2023)


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The Department of Tourism (DOT) secretary Maria Esperanza Christina Garcia Frasco answered the questions from the media during her exclusive interview for the DOT’s new slogan campaign “Love The Philippines” as well as the 50TH Anniversary celebration of tourism in the Philippines!



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And good evening everyone first of all I really like to thank our friends from the media for spending your time with us.

And for your continued support for Philippine tourism.

Thank you for the love love.

The Philippines I believe that the challenges as far as air transportation is one that is prevalent all over the world, considering the many logistical problems facing the industry as a whole.

And we trust that the Department of Transportation, which has primary jurisdiction over the operation and regulation of Airlines airports.

And the air transportation industry is, uh already, making sure that these problems are addressed.

We do commiserate with arriving public not understanding these challenges.

One of the important thing is the our president has prioritized tourism and has directed a whole of government approach for all departments to work together.

That is why from our end within the mandate that is allowed of the Department of Tourism.

We have offered our handle collaboration to the Department of Transportation in charge of the airline industry by presenting our suggestions as to how the overall tourism experience can improve.

You have seen this I'm sure if you've landed in the year, Terminal 2 with interior enhancements, we're, sending you with a warmth of the Filipino love and Hospitality to the work of Filipino Artisans as well as our suggestions in terms of how service in general can improve notably.

We have also included airport workers in the Filipino brand of service Excellence.

So that somehow the difficulties and challenges faced by the writing of the public can be at least by the Compassionate Care of those in the front lines of thank you.

Congratulations and I would like to find out what a class to do Road shows all over the world.

The campaign loved the Philippines it's, not a mere friendly campaign, but rather a call to action to every Filipino citizen to remember, the beauty of our country to honor our past and to look forward to the future, armed with the virtues, the values of being Filipino and armed within the knowledge of how blessed we are presentation since the beginning of the Marcus Administration.

We have sustained the efforts to promote the Philippines by participating in less than 23, International exposes all over the world in collaboration with the tourism promotions board as well as our foreign officers.

We have also tried to sustain interest domestically by putting up expose regionally that attempt to bring attention to places that are not necessarily highlighted in the typical branding campaigns.

And that is why we Lodge them and out.

There was an expo.

The northern Luzon Expo as well.

As very recently, the central tourism, Central, Philippines, tourism, Expo.

What you can expect is that the call to action to love, the Philippines will continue in every region, every Province City and municipality in the Philippines.

And in every jurisdiction, where the dot has a presence and would like to have a presence all over the world, we're also very grateful to our president Ferdinando, Marcos Jr for affirming The Branding campaign for the Department of Tourism and giving his full and all-out support, even as we continue to express our gratitude for his prioritization of Tourism.

We sincerely hope for the support of our fellow Filipinos and to invoke both assets of private place and love of country.

And that is truly the intention behind love, the Philippines from the Philippines agencies, uh, you've mentioned that, uh, we will be promoting this.

Of course, originally, but uh, what can we further on this launch of the slogan? But it also, why did we also already? You know, the only way to truly honor the Philippines and Philippine tourism is to honor those as well who have exerted so much time, sacrifice service and effort towards building up the tourism industry.

We recognize the contributions of all of our former secretaries, which we've done this evening who in their own ways have honored the Philippines through tourism.

One of those accomplishments is actually coming up with this particular font that is listening to the Philippines.

And this is known already all over the world.

And so we capitalize on its success at the same time we recognize that behind the success of the previous branding campaign was also the attention to highlight the rest of the country that we are attempting to do today.

We will continue to market the Philippines as far all over the world, but we will also are articulate that the Philippines has so much more to offer in addition to fund.

And that is why we are honoring the culture, our history, Heritage people or flavors and all our other tourism offerings.

And we feel that the use of this funnel that is very familiar with everyone already as it is to look for will help us in continuing to campaign for love for the Philippines foreign could be causing how much is the budget for this month.

Well, uh, first of all I think that the opportunity to honor the assets of the Philippines comes or rather is priceless.

There is no price that you can put one's love of country that being said, there was a bidding process that was conducted to which the winning winner was EDB, uh.

And we would be very happy to provide you with the following details of the breadth of the contrast that dtp has secured by way of the opportunities.

And congratulations on the 50th.

My question is, um since we're already back to cool, normal.

Everything is already digital towards getting the world is getting smaller.

How can we help our Farmers or see our our local tourism and gold digital? And how can we you know? Welcome more tourists for this small business plan to accept local payments through digital platforms I'm, very grateful for that question for that to give me the opportunity to announce the good news that in a few short weeks, we are actually launching the tourist life cycle app travel, Philippines in partnership with the tourism promotions board.

So the store is life cycle app attempts to give opportunities to our tourists from all over the world.

And in the Philippines to get information at the tip of their fingers using this app it's experience based.

So it curates the experience that you like and tells you which particular region, you can go to depending on what interests you.

For example, if what interests you is surfing, you simply have to click on that particular tourist experience.

And it will show you all the regions Province and cities and municipalities that offer that particular tourism product goes even further to give opportunities to our travel agencies, our tour operators as well as our tour guidance to connect directly with the tourists.

Because what it does is it presents to the tourist information about all of these tourism stakeholders, then they can contact should they wish people that particular experience that being said we have also we are also now in the process of Partnerships with digital platforms for the purpose of giving a digital platform to our traditional providers of touristic experiences.

For example, recently we had talks with the grad of Philippines, wherein in collaboration with Graf as well agencies, our tour guides, and the like they would be given a platform by Grant in the graph app.

So imagine being able to book a tour with the convenience of the ground app and being able to give opportunities to our travel agencies to our operators and targets to have direct access to the millions of users of ground.

I have also already had talks with gcash with whom we are signing very soon, a partnership for the purpose of providing such a platform for digital payments for our accredited tourism, Enterprises.

So the effort really is to support to admit and to write on the democratization of travel.

You cannot deny it.

It is here.

And it is up to us to innovate the right wave and partner with this digital platforms to give opportunities far as we can to the furthest reaches of the Philippines.

So they do can enjoy the benefits of digitalization that being said, we have also a memorandum of agreement with the dict to power up, no less than 94 destinations across the country, 46 of which have already been completed as of half of this year.

And these include the Baguio Palawan, Cebu, Boracay and various other places may I call on Miss Stella Ronaldo.

And then after that, I guess we have some questions after that, because the secretary will have to go back to the concert and advising and on untrue thinking of people Stella.

Thank you for your support for filming tourism.

And for joining us tonight, I hope that you love, the new tourism, branding campaign, the contracts for the basements, both International and domestic have already undergone the process of procurement as well and I have actually already signed the notices of award.

And so we will be rolling that out.

And the director Ina will provide you with the details of the winning bidders for the placements.

One of them is thank you so much.

One thing I love with the Philippines is the food I understand is difficult to get tourists.

And so the effort is to come up with all of these events throughout the year.

So as to continue to sustain the livelihood of our tourism stakeholders that includes first of all as far as the schedules are concerned that being said, we have identified food and astronomy to be a priority tourism, product for the Philippines.

And we have very exciting news about that of an international and global scale, which we will announce, uh in June time.

Suffice it to say that it drives to honor the legendary work of our chefs and may address that that recently participated in the United Nations World tourism organization commission meetings at which no less than the Secretary General of the unwto recognized the contributions of our very own unwto Ambassador for Gastronomy, Margarita, Forest,

First, congratulations to a very really good campaign.

I think it's really very versatile.

So my question is in this campaign, we will show up with it.

Talk about the change traveler.

So one of the team is for tourism to be more experiential.

So how does like Community Based policing, which will actually import a lot of these stories being engaged with the community what's, the trust of dot when it comes to a community distribution.

Thank you for that question.

My answer will be very well, demonstrated beginning tomorrow as we begin the Philippine experience in Davao.

It will last from tomorrow until June 30., wherein you will go through the various provinces of the Davao region and highlight the work of our community-based tourism organizations as well as our lgus.

Basically, we give our tourists, an opportunity.

Not just to visit our heritage sites our beaches, our nature-based destinations, but more importantly, to have experiences with our local tribes, our indigenous peoples as well as the residents of the local communities.

And so we have a curated itinerary for our guests that fully immerses them in authentic and cultural experiences.

For example, we will visit the people Sanctuary.

You will go to, uh, malagos Farm.

We will meet the tribes of Davao, and we will also meet the farmers in a banana plantations as well.

As of course, the local workers in the tourism communities in Davao.

This Philippine experience we will replicate all over the country because after Davao, we will proceed to other regions.

And this include Pampanga, including as well, Western visayas and all other parts of the country in our attempt to spread opportunities for tourism as far as possible I would also like to add that we have continued the activity-based tourism organization, financial assistance under this Administration recently, I had the opportunity to meet our community-based tourism organization in as well as our cbto in Zamboanga setting.

And recently we also gave financial assistance to our cpto in Iloilo.

And this effort continues all over the Philippines so that we can help our cptos continue to thrive in their tourism, offerings everything.

Thank you.

Congratulations, um.

Well, I, just this is my first time to meet you so I, just admire how eloquent the knowledgeable you are with the office that they're handling.

Um, my question is, um based on your assessment, uh, how beneficial was it for having Vanessa budgets to be the case of to represent like one spot and will she still be the face of a lot of different things love? The Philippines is represented in the face, the heart the mind, the heart and soul of 113 million Filipinos.

And the diaspora over 12 million Filipinos all over the world.

Vanessa Hudgens is one of them and we're grateful for our partnership with the Philippines by supporting us.

Okay? Thank you very much.


Who is the secretary of the Department of Tourism in the Philippines? ›

Christina Garcia-Frasco

Who is the leader of the Department of Tourism? ›

Maria Esperanza Christina Garcia Frasco.

What is the role of the secretary of tourism? ›

It formulates policies, plans , programs, rules, and regulations; reviews and evaluates the performance of the Tourism Master Plan and advises the President on all matters affecting the tourism program of the country.

Who is the regional director of DOT 7? ›

DOT-7 Regional Director Shalimar Hofer Tamano led the opening ceremony of the ITF along with several industry players, tourism officers from different local government units, and other tourism stakeholders.

Who is the father of tourism in the Philippines? ›

Ramon Reyes Jimenez Jr.

Who are the officers in charge of the Department of Tourism? ›

Secretary Ma. Esperanza Christina Garcia Frasco is the current Secretary of the Department of Tourism.

Who is the main actor in the tourism industry? ›

First are the tourists themselves, who can be broadly categorised by purpose and origin, i.e. leisure or business, international or domestic. Second are what may be termed the frontline tourism actors, who provide one or more of the main elements of the tourist experience.

Who is the tourism officer? ›

A tourism officer works to develop and enhance the visitor facilities of a region and to stimulate tourism growth in order to produce economic benefits for a particular region or site. They often work for local authorities but may also work within private companies or other public sector agencies.

What is the tourism law in the Philippines? ›


What is the purpose of Department of Tourism in the Philippines? ›

The Department of Tourism (DOT) is mandated to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and local employment and to spread the benefits of tourism to a wider segment of the population with the support, assistance, and cooperation of both the private and ...

Who is the head of the Philippine tourism Promotions Board? ›


Who is the director of DOT Region 3? ›

DOT-3 Regional Director Richard G. Daenos on Tuesday said plans are being drafted to promote Aurora, which is known as a surfing and diving destination.

Who is the head of DOT Region 6? ›

Department of Tourism Region 6 director Crisanta Marlene P. Rodriguez says tourism, if done correctly, is an effective way to protect the environment.

Who is the regional director of DOT 9? ›

DOST-IX Office Directory
Office of the Regional Director (ORD)
Dir. Martin A. Wee Regional DirectorTel. (062) 991-1024
Tel. (062) 947-3894
Fax. (062) 992-1114
42 more rows
May 3, 2023

Who is the biggest tourist in the Philippines? ›

Cebu is the country's #1 most visited tourist destination, and for good reason. It is unrivaled in offering the widest range of things to do and attractions. Cebu is like the “Jack of all trades” among tourist spots in the Philippines.

What country visits Philippines the most? ›

South Korea

Who first visited Philippines? ›

Spanish Control: Ferdinand Magellan was the first European recorded to have landed in the Philippines*. He arrived in March 1521 during his circumnavigation of the globe. He claimed land for the king of Spain but was killed by a local chief.

What is Philippines known for? ›

The Philippines is known for its exotic beaches, expansive forests, and abundance of volcanoes. Despite the common theme of nature, there are many islands that all differ from each other vastly. The Philippines is famous for its old, religious landmarks, and in contrast its modernized skyscrapers.

What is the famous slogan in the Philippines? ›

As mentioned by Rosette Addele on Philstar last 2022, In the near future, the country's well-known tourist catchphrase "it's more fun in the Philippines" will be replaced.

What is the tourism motto in the Philippines? ›

'” Currently, the DOT keeps its slogan “It's more fun in the Philippines,” used since 2012.

How much does a tourism officer make in the Philippines? ›


What is the head of a travel agency called? ›

Travel agency managers are responsible for the day-to-day running of travel agencies, meeting sales targets and promoting travel products.

What skills do you need to be a destination manager? ›

Skills and Knowledge Required:

Attention to detail. Excellent negotiating skills. Excellent interpersonal skills. Excellent organisational skills.

Who are the top tourism earners? ›

The United States was the country worldwide with the highest international tourism receipts in 2021. That year, inbound tourism receipts in the U.S. amounted to roughly 70 billion U.S. dollars.

How much do tourism boards pay influencers? ›

However, when comparing the project with the ad dollars spent on print advertising, paying an influencer's transportation, lodging, time, and expenses — some tourism boards pay up to $3,500 for an influencer's participation — is more trackable.

What are the 5 key players in the tourism industry? ›

There are five main tourism sectors of the tourism industry. These sectors are transportation, accommodation, entertainment and attractions, food services, and trade associations and regulators.

How to get a job in tourism? ›

A bachelor's degree in hospitality or a related field is required or helpful for most positions. Prior experience in hospitality or travel is also important, especially if you are interested in being a hotel manager or travel agent. Certifications may be available for some jobs within this field.

What do you call someone who works in tourism? ›

Travel agent

They might coordinate transportation, lodging and activities in their clients' destination locations. They might also coordinate specialized experiences such as cruises and tours. Related: Learn About Being a Travel Agent.

What is the salary of AP tourism? ›

Average annual salary in AP TOURISM is INR 2.5 lakhs .

Is there a right to travel freely in the Philippines? ›

Article III, Section 6 of the 1987 Philippine Constitution guarantees the liberty of travel, which shall not be impaired except in the interest of national security, public safety, or public health, as may be provided by law. The provision covers the right to travel both within and out of the country.

How many years is tourism in Philippines? ›

The Bachelor of Science in Tourism in the Philippines is a four-year college degree program for students who are interested in making a career in the area of travel and tourism industry.

What is the difference between hospitality and management? ›

While hotel management specifically deals with all operations within the hotel, hospitality is a more inclusive and broader term. Hospitality and tourism management are closely aligned and involve all the sectors that require service such as food and beverage, accommodation and event management.

What is the current status of the tourism industry in the Philippines? ›

As one of the biggest employers in the country, the tourism sector was able to employ around 5.7 million in 2019, representing 13.6 percent of the country's total employment. This was an increase of 6.6 percent from the 2018 tourism employment level of 5.4 million (13.0 percent of total employment).

What are the projects of Department of Tourism in the Philippines? ›

TO INCREASE tourist arrivals, the Department of Tourism (DOT) will launch “Bisita Be My Guest” and “Suroy-Suroy Pilipinas: The Philippine Experience,” projects that will promote the country's attractions.

When did tourism started in the Philippines? ›

Philippine tourist arrivals were first recorded in 1960. As shown in Figure 1, foreign tourist arrivals showed an increasing trend from 1960 up to the present. Interestingly, this pattern perfectly corresponded with the growth of the Philippine Gross Domestic Product (GDP).

What are the roles of the Tourism Promotions Board of the Philippines? ›

The Philippine Tourism Promotions Board is an attached agency of the Department of Tourism which is primarily responsible for implementing an integrated domestic and international promotions and marketing program for the Philippines as a tourism destination as well as for tourism investments.

What are the functions and responsibilities of Philippine Tourism Promotions Board? ›

An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) exists to market and promote the Philippines domestically and internationally as a world-class tourism and MICE destination, in strategic partnership with private and public stakeholders to deliver a unique high-value experience for ...

Who is the marketing arm of the Department of Tourism? ›

The Tourism Promotions Board Philippines is the marketing and promotions arm of the Department of Tourism.

Who is the regional director of DOT Region 4a? ›

The Department of Tourism warmly welcomes its newly appointed Regional Director for CALABARZON Region Michael Angara Palispis!

Who is the regional director of DOT XI? ›

“In Davao Region, we know there are so many companies that will open in the coming months and that definitely will define those opportunities for the tourism industry like we have accommodations that will require hundreds of employees,” says DOT-XI Regional Director Tanya Rabat Tan in an interview during the May 1 ...

Who is the director of DOT Region V? ›

In a phone interview on Monday, DOT-5 Regional Director Herbie Aguas said they have evaluated accredited hotels, resorts, restaurants, and tourism farms to ensure that the tourists will have a comfortable and safe stay in Bicol.

Who is the director of DOT Region 7? ›

CEBU, Philippines — It's an interesting time for the tourism sector with the new administration coming, says Department of Tourism (DOT)-7 Regional Director Shahlimar Tamano.

Who is the director of DOT Region 2? ›

The Department of Tourism, Region 2, under the leadership of Regional Director Troy Alexander G. Miano, successfully staged the first Regional Farm Tourism Summit and Trade Fair at the Amancio Nicolas Agri-Tourism Academy in Cordon, Isabela, on March 13, 2023.

Who is the director of DOT Region 8? ›

DOT Regional Director Karina Rosa Tiopes said on Wednesday the vaccination for the tourism industry will prioritize workers in hotels used as quarantine facilities for suspected and confirmed Covid-19 infections.

Who is the new secretary of DOE? ›

Department of Energy Secretary

Energy Secretary Alfonso G. Cusi has more than four decades of leadership experience in both the private and public sectors.

Who is the secretary of tourism under Marcos? ›

QUEZON CITY (PIA) -- Tourism Secretary Christina Garcia Frasco announced that President Ferdinand R. Marcos Jr. has approved the National Tourism Development Plan (NTDP) for 2023 to 2028. This serves as the administration's blueprint and the development framework for the tourism industry. According to Sec.

Who is the assistant secretary of travel and tourism? ›

Brian Beall, Acting Deputy Assistant Secretary for Travel and Tourism and Director of the National Travel and Tourism Office, U.S. Department of Commerce.

Who is the head of Philippine tourism Promotions Board? ›


What is DOE in the Philippines? ›

The Philippines' Department of Energy (Filipino: Kagawaran ng Enerhiya), abbreviated as DOE is the executive department of the Philippine Government responsible for preparing, integrating, coordinating, supervising and controlling all plans, programs, projects and activities of the Government relative to energy ...

Who is the secretary of DBM Philippines 2023? ›

Department of Budget and Management (DBM) Secretary Amenah F. Pangandaman pointed out that the proposed 2024 national budget will still focus on sectors prioritized in the 2023 budget, such as infrastructure, agriculture, health, and education.

Who is the secretary of denr 2023? ›

Environment Secretary Antonia Loyzaga has urged the country's top business leaders to work with government on efforts to address the climate crisis and create sustainable communities.

What is the role of Department of Tourism in the Philippines? ›

The Department of Tourism (DOT) is mandated to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and local employment and to spread the benefits of tourism to a wider segment of the population with the support, assistance, and cooperation of both the private and ...

Who is the secretary of Department of Tourism husband? ›

Long-time devotees Tourism Secretary Christina Frasco and her husband House Deputy Speaker Duke Frasco joined the Augustinian friars of Basilica Del Sto. Niño in leading the procession at their home province.

Who is the tourism secretary of PBBM? ›

Marcos gave his approval during a sectoral meeting held at Malacañan Palace in Manila, Tourism Secretary Christina Frasco said in a Palace press briefing.

Does the U.S. have a minister of tourism? ›

The U.S doesn't have a tourism minister,” Keam replied. “I have the role as deputy assistant secretary for travel and tourism in the United States government, which is the functional equivalent of the ministry of tourism, but we don't call it that, because in the U.S. we don't have ministries.”

Who is the director of KTO Manila? ›

Korea Tourism Organization's (KTO) Manila director, Hyung Joon Kim, announced that the Sparkle artist will be the newest honorary ambassador to represent Korea to Filipinos.

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