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The Department of Tourism (DOT) secretary Maria Esperanza Christina Garcia Frasco answered the questions from the media during her exclusive interview for the DOT’s new slogan campaign “Love The Philippines” as well as the 50TH Anniversary celebration of tourism in the Philippines!
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And good evening everyone first of all I really like to thank our friends from the media for spending your time with us.
And for your continued support for Philippine tourism.
Thank you for the love love.
The Philippines I believe that the challenges as far as air transportation is one that is prevalent all over the world, considering the many logistical problems facing the industry as a whole.
And we trust that the Department of Transportation, which has primary jurisdiction over the operation and regulation of Airlines airports.
And the air transportation industry is, uh already, making sure that these problems are addressed.
We do commiserate with arriving public not understanding these challenges.
One of the important thing is the our president has prioritized tourism and has directed a whole of government approach for all departments to work together.
That is why from our end within the mandate that is allowed of the Department of Tourism.
We have offered our handle collaboration to the Department of Transportation in charge of the airline industry by presenting our suggestions as to how the overall tourism experience can improve.
You have seen this I'm sure if you've landed in the year, Terminal 2 with interior enhancements, we're, sending you with a warmth of the Filipino love and Hospitality to the work of Filipino Artisans as well as our suggestions in terms of how service in general can improve notably.
We have also included airport workers in the Filipino brand of service Excellence.
So that somehow the difficulties and challenges faced by the writing of the public can be at least by the Compassionate Care of those in the front lines of thank you.
Congratulations and I would like to find out what a class to do Road shows all over the world.
The campaign loved the Philippines it's, not a mere friendly campaign, but rather a call to action to every Filipino citizen to remember, the beauty of our country to honor our past and to look forward to the future, armed with the virtues, the values of being Filipino and armed within the knowledge of how blessed we are presentation since the beginning of the Marcus Administration.
We have sustained the efforts to promote the Philippines by participating in less than 23, International exposes all over the world in collaboration with the tourism promotions board as well as our foreign officers.
We have also tried to sustain interest domestically by putting up expose regionally that attempt to bring attention to places that are not necessarily highlighted in the typical branding campaigns.
And that is why we Lodge them and out.
There was an expo.
The northern Luzon Expo as well.
As very recently, the central tourism, Central, Philippines, tourism, Expo.
What you can expect is that the call to action to love, the Philippines will continue in every region, every Province City and municipality in the Philippines.
And in every jurisdiction, where the dot has a presence and would like to have a presence all over the world, we're also very grateful to our president Ferdinando, Marcos Jr for affirming The Branding campaign for the Department of Tourism and giving his full and all-out support, even as we continue to express our gratitude for his prioritization of Tourism.
We sincerely hope for the support of our fellow Filipinos and to invoke both assets of private place and love of country.
And that is truly the intention behind love, the Philippines from the Philippines agencies, uh, you've mentioned that, uh, we will be promoting this.
Of course, originally, but uh, what can we further on this launch of the slogan? But it also, why did we also already? You know, the only way to truly honor the Philippines and Philippine tourism is to honor those as well who have exerted so much time, sacrifice service and effort towards building up the tourism industry.
We recognize the contributions of all of our former secretaries, which we've done this evening who in their own ways have honored the Philippines through tourism.
One of those accomplishments is actually coming up with this particular font that is listening to the Philippines.
And this is known already all over the world.
And so we capitalize on its success at the same time we recognize that behind the success of the previous branding campaign was also the attention to highlight the rest of the country that we are attempting to do today.
We will continue to market the Philippines as far all over the world, but we will also are articulate that the Philippines has so much more to offer in addition to fund.
And that is why we are honoring the culture, our history, Heritage people or flavors and all our other tourism offerings.
And we feel that the use of this funnel that is very familiar with everyone already as it is to look for will help us in continuing to campaign for love for the Philippines foreign could be causing how much is the budget for this month.
Well, uh, first of all I think that the opportunity to honor the assets of the Philippines comes or rather is priceless.
There is no price that you can put one's love of country that being said, there was a bidding process that was conducted to which the winning winner was EDB, uh.
And we would be very happy to provide you with the following details of the breadth of the contrast that dtp has secured by way of the opportunities.
And congratulations on the 50th.
My question is, um since we're already back to cool, normal.
Everything is already digital towards getting the world is getting smaller.
How can we help our Farmers or see our our local tourism and gold digital? And how can we you know? Welcome more tourists for this small business plan to accept local payments through digital platforms I'm, very grateful for that question for that to give me the opportunity to announce the good news that in a few short weeks, we are actually launching the tourist life cycle app travel, Philippines in partnership with the tourism promotions board.
So the store is life cycle app attempts to give opportunities to our tourists from all over the world.
And in the Philippines to get information at the tip of their fingers using this app it's experience based.
So it curates the experience that you like and tells you which particular region, you can go to depending on what interests you.
For example, if what interests you is surfing, you simply have to click on that particular tourist experience.
And it will show you all the regions Province and cities and municipalities that offer that particular tourism product goes even further to give opportunities to our travel agencies, our tour operators as well as our tour guidance to connect directly with the tourists.
Because what it does is it presents to the tourist information about all of these tourism stakeholders, then they can contact should they wish people that particular experience that being said we have also we are also now in the process of Partnerships with digital platforms for the purpose of giving a digital platform to our traditional providers of touristic experiences.
For example, recently we had talks with the grad of Philippines, wherein in collaboration with Graf as well agencies, our tour guides, and the like they would be given a platform by Grant in the graph app.
So imagine being able to book a tour with the convenience of the ground app and being able to give opportunities to our travel agencies to our operators and targets to have direct access to the millions of users of ground.
I have also already had talks with gcash with whom we are signing very soon, a partnership for the purpose of providing such a platform for digital payments for our accredited tourism, Enterprises.
So the effort really is to support to admit and to write on the democratization of travel.
You cannot deny it.
It is here.
And it is up to us to innovate the right wave and partner with this digital platforms to give opportunities far as we can to the furthest reaches of the Philippines.
So they do can enjoy the benefits of digitalization that being said, we have also a memorandum of agreement with the dict to power up, no less than 94 destinations across the country, 46 of which have already been completed as of half of this year.
And these include the Baguio Palawan, Cebu, Boracay and various other places may I call on Miss Stella Ronaldo.
And then after that, I guess we have some questions after that, because the secretary will have to go back to the concert and advising and on untrue thinking of people Stella.
Thank you for your support for filming tourism.
And for joining us tonight, I hope that you love, the new tourism, branding campaign, the contracts for the basements, both International and domestic have already undergone the process of procurement as well and I have actually already signed the notices of award.
And so we will be rolling that out.
And the director Ina will provide you with the details of the winning bidders for the placements.
One of them is thank you so much.
One thing I love with the Philippines is the food I understand is difficult to get tourists.
And so the effort is to come up with all of these events throughout the year.
So as to continue to sustain the livelihood of our tourism stakeholders that includes first of all as far as the schedules are concerned that being said, we have identified food and astronomy to be a priority tourism, product for the Philippines.
And we have very exciting news about that of an international and global scale, which we will announce, uh in June time.
Suffice it to say that it drives to honor the legendary work of our chefs and may address that that recently participated in the United Nations World tourism organization commission meetings at which no less than the Secretary General of the unwto recognized the contributions of our very own unwto Ambassador for Gastronomy, Margarita, Forest, technology.ph.
First, congratulations to a very really good campaign.
I think it's really very versatile.
So my question is in this campaign, we will show up with it.
Talk about the change traveler.
So one of the team is for tourism to be more experiential.
So how does like Community Based policing, which will actually import a lot of these stories being engaged with the community what's, the trust of dot when it comes to a community distribution.
Thank you for that question.
My answer will be very well, demonstrated beginning tomorrow as we begin the Philippine experience in Davao.
It will last from tomorrow until June 30., wherein you will go through the various provinces of the Davao region and highlight the work of our community-based tourism organizations as well as our lgus.
Basically, we give our tourists, an opportunity.
Not just to visit our heritage sites our beaches, our nature-based destinations, but more importantly, to have experiences with our local tribes, our indigenous peoples as well as the residents of the local communities.
And so we have a curated itinerary for our guests that fully immerses them in authentic and cultural experiences.
For example, we will visit the people Sanctuary.
You will go to, uh, malagos Farm.
We will meet the tribes of Davao, and we will also meet the farmers in a banana plantations as well.
As of course, the local workers in the tourism communities in Davao.
This Philippine experience we will replicate all over the country because after Davao, we will proceed to other regions.
And this include Pampanga, including as well, Western visayas and all other parts of the country in our attempt to spread opportunities for tourism as far as possible I would also like to add that we have continued the activity-based tourism organization, financial assistance under this Administration recently, I had the opportunity to meet our community-based tourism organization in as well as our cbto in Zamboanga setting.
And recently we also gave financial assistance to our cpto in Iloilo.
And this effort continues all over the Philippines so that we can help our cptos continue to thrive in their tourism, offerings everything.
Well, I, just this is my first time to meet you so I, just admire how eloquent the knowledgeable you are with the office that they're handling.
Um, my question is, um based on your assessment, uh, how beneficial was it for having Vanessa budgets to be the case of to represent like one spot and will she still be the face of a lot of different things love? The Philippines is represented in the face, the heart the mind, the heart and soul of 113 million Filipinos.
And the diaspora over 12 million Filipinos all over the world.
Vanessa Hudgens is one of them and we're grateful for our partnership with the Philippines by supporting us.
Okay? Thank you very much.
Maria Esperanza Christina Garcia Frasco.What is the role of the secretary of tourism? ›
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AN ACT DECLARING A NATIONAL POLICY FOR TOURISM AS AN ENGINE OF INVESTMENT, EMPLOYMENT, GROWTH AND NATIONAL DEVELOPMENT, AND STRENGTHENING THE DEPARTMENT OF TOURISM AND ITS ATTACHED AGENCIES TO EFFECTIVELY AND EFFICIENTLY IMPLEMENT THAT POLICY, AND APPROPRIATING FUNDS THEREFOR. SECTION 1. Short Title.What is the purpose of Department of Tourism in the Philippines? ›
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|Office of the Regional Director (ORD)|
|Dir. Martin A. Wee Regional Director||Tel. (062) 991-1024|
|Tel. (062) 947-3894|
|Fax. (062) 992-1114|
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